Nir Zabary
About Nir Zabary
Nir Zabary is a Senior Account Strategist at Criteo, specializing in retail media across the Nordics, CEE, and MEA regions, with extensive experience in business development and commerce media strategy.
Title
Nir Zabary is currently a Senior Account Strategist, Retail Media for Criteo, focusing on the Nordics, Central and Eastern Europe (CEE), and the Middle East and Africa (MEA) regions.
Current Position at Criteo
Since 2021, Nir Zabary has been serving as a Senior Account Strategist, Retail Media at Criteo in Stockholm, Sweden. In this role, he concentrates on retail media strategies across the Nordics, CEE, and MEA regions. His responsibilities include driving commerce data activation and supporting better commerce outcomes for brands, publishers, and retailers.
Previous Roles at Criteo
Nir Zabary has held various strategic roles at Criteo since 2018. He was Senior Account Strategist, Key Accounts Nordics (2020-2021), Account Strategist, Large Customers Nordics (2019-2021), and Business Development Manager, Publisher Partnerships (2018-2019). Across these roles, he contributed to the company's growth and transformations in the commerce media space.
Career Background
Before joining Criteo, Nir Zabary worked at several companies in business development roles. He was at Natural Cycles in 2017, Wiget Media from 2015 to 2017, and Somoto Inc from 2013 to 2014. His roles typically involved senior management and development responsibilities, with a focus on driving business growth and partnerships.
Education and Expertise
Nir Zabary achieved a Bachelor of Business Administration (BBA) degree in Finance and Risk Management from Reichman University (IDC Herzliya) between 2008 and 2011. His academic background, combined with extensive professional experience, provides him with a deep understanding of finance, risk management, and retail media strategies.