Santiago Contreras
About Santiago Contreras
Santiago Contreras is a Product Operations professional specializing in Global Analytics at Criteo, with a background in digital business consulting and financial analysis.
Current Role at Criteo
Since 2021, Santiago Contreras has been serving as Product Operations - Global Analytics at Criteo in Barcelona, Catalonia, Spain. In this role, he plays a key role in internal enablement for AI products, supporting over 200 professionals across more than 30 offices globally. Santiago collaborates closely with Global Go-To-Market, R&D, Product Management, and Product Analytics teams to develop and scale AI products. He acts as the technical and functional referent for Commerce AI products at Criteo, building data pipelines, reports, and Jupyter notebooks for data analysts across the AMER, EMEA, and APAC regions.
Previous Work at THE KEENFOLKS
Santiago Contreras worked as an Account Manager at THE KEENFOLKS-Digital Transformation Agency in 2021 for 7 months in Barcelona, Catalonia, Spain. During his tenure, he managed client accounts and contributed to digital transformation initiatives, aligning digital strategies with client objectives to drive business growth.
Experience at Rocket Digital
From 2018 to 2021, Santiago Contreras served as a Digital Business Consultant at Rocket Digital in the Barcelona Area, Spain. Over three years, he advised clients on digital business strategies, aided in implementing data-driven solutions, and optimized digital marketing efforts to enhance client business performance.
Financial Analyst Role at Arukay
Between 2016 and 2017, Santiago Contreras held the position of Financial Analyst at Arukay in the Bogotá D.C. Area, Colombia. His responsibilities included financial modeling, budget analysis, and delivering insights to support financial decision-making processes within the company.
Educational Background
Santiago Contreras has an extensive educational background. He completed a Full Stack Web Development Bootcamp (MERN) at Ironhack from 2020 to 2021. Before that, he earned an MSc in Marketing Management from ESADE Business & Law School in 2018. Santiago studied French Language and Literature at Université de Nantes in 2016 and attended Audencia Business School for a semester exchange program in Strategy. Additionally, he holds a Bachelor of Business Administration (B.B.A.) from Universidad de Los Andes, where he studied from 2011 to 2016.