Shailendra Pandey
About Shailendra Pandey
Shailendra Pandey is the Principal Research Manager at Criteo, with extensive experience in market research and analysis across various industries including advertising, e-commerce, telecoms, and media.
Current Role at Criteo
Shailendra Pandey is currently serving as the Principal Research Manager at Criteo. He has held this position since 2016. In his role, Shailendra actively supports sales, strategy, and marketing functions with research insights and thought leadership. He manages thought leadership and market research projects focusing on Digital Commerce and Marketing, emphasizing cross-device, mobile and online advertising, and consumer behavior.
Previous Positions
Before becoming the Principal Research Manager, Shailendra worked as a Senior Research Manager at Criteo from 2014 to 2016. Prior to Criteo, he served as a Senior Analyst at Ovum from 2010 to 2014. Shailendra also has experience as a Senior Research Analyst at Informa Telecoms & Media from 2008 to 2010, and as an Industry Analyst at ABI Research from 2005 to 2008. Earlier in his career, he worked as an Analyst at Concise Insight Europe Ltd for 8 months in 2004-2005 and as a Market Research Associate at The Times of India in 2003.
Educational Background
Shailendra Pandey holds multiple degrees and certifications. He completed his MA in Public Relations & Public Communications from the University of Westminster in 2004. He earned a Post Graduate Diploma in Journalism from the University of Mumbai in 2003. Shailendra also holds an MBA in Marketing from Bharati Vidyapeeth, completed in 2003, and a Bachelor of Commerce in Business Administration & Management from the University of Lucknow, completed in 2000. He attended La Martiniere College, where he completed his high school education in 1997.
Authorship and Publications
Shailendra Pandey has contributed significantly to the fields of Advertising, E-Commerce, Telecoms, Media, and Technology industries. He has authored over 20 reports, providing detailed analysis and forecasts on these topics. His work includes the successful commissioning and management of thought-leadership research projects with renowned organizations such as Forrester, Forbes, Gartner, IDC, Ad Age, Retail Week, and Winterberry Group.
Project Management and Thought Leadership
Throughout his career, Shailendra Pandey has consistently delivered complex research projects on-time and within budget. He plays an active role in supporting various functions at Criteo with his research insights. His expertise encompasses managing thought leadership and market research projects, particularly in Digital Commerce and Marketing. His focus areas include cross-device, mobile, and online advertising, as well as consumer behavior.