Steffi Daschinger
About Steffi Daschinger
Steffi Daschinger is a Senior Business Development Manager at Criteo, specializing in programmatic media buying and account management with major saleshouses and publishers in Austria and Switzerland.
Current Role at Criteo
Steffi Daschinger is currently employed as a Senior Business Development Manager at Criteo. Steffi has been part of Criteo since 2014 and is based in Paris, Île-de-France, France. In this role, she manages account relationships with major saleshouses and publishers, particularly in Austria and Switzerland. Her responsibilities include media buying through direct integrations using techniques like Cookie Targeting, Passback, and Real-Time Advertising (RTA).
Previous Positions
Before joining Criteo, Steffi Daschinger worked at Vertical Network Media Gmbh as a Senior Publisher Manager from 2012 to 2014 in Germany. She also served as a Senior Product Manager at Netzathleten.net Gmbh for four months in 2011. From 2010 to 2011, Steffi worked as a Senior Publisher Manager at Tradedoubler in Stockholm, Sweden. Additionally, she held roles at Tomorrow Focus AG as Sales Manager, Publisher, and Product Manager from 2005 to 2010 in Munich, Germany.
Educational Background
Steffi Daschinger attended Steinbeiss Hochschule Berlin, where she earned a Bachelor of Business Administration degree. She completed her studies from 2006 to 2008. This academic background has contributed to her expertise and proficiency in business development and media buying.
Expertise in Programmatic Media Buying
Specializing in programmatic media buying, Steffi Daschinger has extensive experience working with major Supply-Side Platforms (SSPs) such as Google AdEx, Appnexus, Rubicon, SMART, and Yieldlab. Her role involves actively seeking additional inventory opportunities across various ad formats, including display, mobile, InApp, and native ads.