Vladislava Gerdt
About Vladislava Gerdt
Vladislava Gerdt is an Account Strategist at Criteo with a strong background in marketing, communications, and international business.
Current Role as Account Strategist at Criteo
Vladislava Gerdt has been serving as an Account Strategist at Criteo GmbH since August 2018. Based in the Munich area of Germany, she leverages her extensive background in marketing and communications to optimize campaign strategies and drive client success. Her tenure marks a significant period of influence, contributing to the firm's performance marketing efforts and strategic account management.
Previous Experience in Performance Marketing
Vladislava's roots in performance marketing began during her time as a Working Student and Master Thesis Performance Marketing associate at Criteo in 2018. Over the course of three months, she focused on performance marketing metrics and strategies, aligning her academic work with practical applications. Before this, she interned as a Sales & Account Strategy Intern at Criteo in 2017 for five months, further honing her expertise in account strategy.
Educational Background in International Business
Vladislava Gerdt possesses a diverse educational background in international business. She earned her Master’s Degree from Munich Business School between 2016 and 2018. Prior to this, she completed a Bachelor's Degree in International Business with a major in PR & Communications from the University of Roehampton in 2016. She also attended Università Bocconi during this period for an exchange program focused on international business.
Experience with Global Companies
Vladislava's professional journey includes roles at various global companies. She worked at Allianz as a Working Student in Group HR Employer Branding & E-recruitment for eight months in 2016. Additionally, she was a Marketing Assistant at Phoenix English Communications from 2015 to 2016 and an Internal Communications Intern at Sberbank of Russia's Yekaterinburg branch for one month in 2015. These roles enriched her experience in international business environments.
Unique Combination of Business and Music Education
Apart from her business acumen, Vladislava Gerdt holds a distinctive background in music education. She graduated with honors from a School of Music, where she studied from 2002 to 2008. This combination of skills in both business and music education underscores a well-rounded profile, blending analytical and creative disciplines.