Alanna Fonseca
About Alanna Fonseca
Alanna Fonseca serves as the Vice President of Marketing and Innovation at Cronos Group, a position she has held since 2022. She has extensive experience in marketing and innovation, having previously worked in various roles at companies such as The Kraft Heinz Company, Aurora Cannabis Inc., and MedReleaf.
Current Role at Cronos Group
Alanna Fonseca serves as the Vice President of Marketing and Innovation at Cronos Group. She has held this position since 2022. In her current role, she focuses on driving marketing strategies and innovative initiatives within the company, contributing to its growth in the cannabis industry.
Previous Experience at Cronos Group
Prior to her current role, Alanna Fonseca worked at Cronos Group in various capacities. She was the Senior Director of Innovation for 9 months in 2021 and served as the Director of Innovation from 2019 to 2021. Her tenure in these roles involved developing innovative products and strategies to enhance the company's market presence.
Experience at Aurora Cannabis Inc.
Alanna Fonseca held multiple positions at Aurora Cannabis Inc. She served as the Senior Manager of Consumer Market Strategy from 2018 to 2019 and then transitioned to the role of Director of Consumer Market Strategy for 10 months in 2019. Her work focused on understanding consumer needs and market trends in the cannabis sector.
Background in Marketing at The Kraft Heinz Company
At The Kraft Heinz Company, Alanna Fonseca worked as a Marketing Manager for Innovation from 2016 to 2018. She also held the position of Brand Manager for 5 months in 2016. Her responsibilities included overseeing marketing initiatives and product innovations within the company.
Education at Queen's University
Alanna Fonseca studied at Queen's University, where she earned a degree in Commerce from 2009 to 2013. Her education provided her with a strong foundation in business principles, which she has applied throughout her career in marketing and innovation.