Alyssa Porter
About Alyssa Porter
Alyssa Porter is a Trade Marketing Manager with extensive experience in the beverage industry, currently working at Cronos Group since 2020. She previously held various roles at Labatt Breweries of Canada and has a Bachelor's Degree in Commerce with a focus on Marketing from Saint Mary's University.
Work at Cronos Group
Alyssa Porter has been employed at Cronos Group as a Trade Marketing Manager since 2020. In this role, she is responsible for developing and implementing marketing strategies that support the company's product portfolio. Her work focuses on enhancing brand visibility and driving sales through effective trade marketing initiatives. Based in Toronto, Ontario, she has contributed to the company's growth in the cannabis industry.
Previous Experience at Labatt Breweries of Canada
Prior to her current role, Alyssa Porter held multiple positions at Labatt Breweries of Canada. She served as a District Sales Coordinator for Western Canada from 2018 to 2019, where she managed sales operations in the Toronto, Canada Area. Following this, she transitioned to the role of Trade Marketing Manager for Eastern Canada from 2019 to 2020, focusing on marketing strategies specific to that region. Additionally, she worked as a Trade Marketing Coordinator for four months in 2018.
Education and Expertise
Alyssa Porter earned her Bachelor's Degree in Commerce with a focus on Marketing from Saint Mary's University, where she studied from 2010 to 2015. She also attended the Sobey School of Business at the same institution, furthering her expertise in marketing. This educational background has equipped her with the necessary skills to excel in her marketing roles across various organizations.
Experience at BOYNECLARKE LLP
Before her tenure at Labatt Breweries, Alyssa Porter worked as a Marketing Coordinator at BOYNECLARKE LLP from 2016 to 2017. During her time at the firm located in Dartmouth, Nova Scotia, she contributed to marketing efforts and supported the firm's branding initiatives. This role provided her with foundational experience in marketing within a professional services environment.