Christian Pryor, Ms
About Christian Pryor, Ms
Christian Pryor serves as the Senior Manager of Growth Marketing and eCommerce at Cronos Group, where he has worked since 2022. He has a diverse background in digital marketing, having held various roles in prominent companies, including Southern Glazer's Wine & Spirits and The Coca-Cola Company.
Work at Cronos Group
Christian Pryor has served as the Senior Manager of Growth Marketing & eCommerce at Cronos Group since 2022. In this role, he manages and oversees all agency relationships related to growth marketing and eCommerce. His responsibilities include collaborating with the analytics team to enhance the direct-to-consumer forecasting process and reporting. His focus is on driving growth and optimizing marketing strategies within the organization.
Previous Experience in Marketing
Prior to joining Cronos Group, Christian Pryor held several marketing positions. He worked as the Digital Trade Development & Sales Strategy Manager at Southern Glazer's Wine & Spirits for 8 months in 2022. He also served as the Digital Marketing Manager at Datasembly for 10 months in 2021. His experience includes managing agency relationships and defining SEO KPIs while executing optimization strategies.
Educational Background
Christian Pryor earned a Bachelor of Arts in Business Administration with a focus on Marketing from Clark Atlanta University, completing his studies from 2007 to 2011. He furthered his education by obtaining a Master of Science in Digital Marketing & Advertising from Liberty University, where he studied from 2015 to 2016. This educational background provides him with a solid foundation in marketing principles and digital strategies.
Career Development in Digital Marketing
Christian Pryor's career in digital marketing includes significant roles at various companies. He worked as a Senior Manager of Digital Marketing & eCommerce at Oettinger Davidoff AG from 2018 to 2020. He also held positions as a Senior Email Marketing Specialist at FKQ Advertising and a Digital Marketing Specialist at Taylor Morrison. His roles involved leading the development of web assets, creative, and copy, as well as managing reviews platforms and partnerships to enhance brand traffic.
Project Coordination and Strategic Marketing
Before his focus on digital marketing, Christian Pryor worked as a Project Coordinator at The Coca-Cola Company from 2012 to 2015. He also served as a Strategic Marketing Coordinator at Masonite® for a year. In these roles, he contributed to the development of marketing strategies and coordinated projects that aligned with company goals.