John Crough
About John Crough
John Crough serves as the National Sales Director for Canada at Cronos Group, a position he has held since 2022. He has extensive experience in sales and operations, having previously worked in various roles at Labatt Breweries of Canada and Cronos Group.
Work at Cronos Group
John Crough has been serving as the National Sales Director for Canada at Cronos Group since 2022. In this role, he oversees sales strategies and operations across the Canadian market. Prior to this position, he worked as the Regional Sales Manager for Central Canada at Cronos Group from 2019 to 2022, where he was responsible for driving sales initiatives and managing regional sales teams.
Previous Experience in Sales Management
Before joining Cronos Group, John Crough held various positions at Labatt Breweries of Canada. He worked as a Regional Sales Operations Manager from 2018 to 2019, focusing on sales operations in Toronto, Ontario. His earlier roles at Labatt included Field Sales Execution Manager in Trade Marketing from 2016 to 2018 and Territory Manager & Sales Representative from 2012 to 2016 in Ottawa, Ontario.
Education and Expertise
John Crough earned a Bachelor of Commerce degree from the University of Guelph, achieving a score of 81.8%. His educational background provides a solid foundation for his career in sales and marketing, particularly in the beverage and cannabis industries.
Early Career in Hospitality
John Crough began his career in the hospitality sector, working at Boston Pizza Restaurants, LP. as an Event Manager & Bartender from 2011 to 2012 in Mississauga, Ontario. This early experience contributed to his skills in customer service and event management, which have been beneficial in his subsequent sales roles.