Karolina Deoniziak
About Karolina Deoniziak
Karolina Deoniziak is a Brand Manager of Innovation at Cronos Group in Toronto, Canada, where she has worked since 2020. She holds a Bachelor of Business Administration from ISC Paris and the Lazaridis School of Business & Economics, and has extensive experience in marketing roles across various companies.
Current Role at Cronos Group
Karolina Deoniziak serves as the Brand Manager of Innovation at Cronos Group, a position she has held since 2020. In this role, she is responsible for developing and implementing innovative brand strategies within the cannabis industry. Her work focuses on enhancing brand visibility and driving market growth in a competitive landscape. Based in Toronto, Ontario, Canada, she contributes to the company's mission of advancing cannabis products and consumer experiences.
Education and Expertise
Karolina Deoniziak holds an Honours Bachelor of Business Administration (BBA) with Co-Op option from the Lazaridis School of Business & Economics at Wilfrid Laurier University, which she completed from 2011 to 2015. Additionally, she studied Marketing at ISC Paris for 11 months in 2015, where she further developed her expertise in business and marketing strategies. Her educational background provides a solid foundation for her career in brand management.
Previous Work Experience
Karolina Deoniziak has a diverse professional background in marketing and brand management. She worked at Canopy Growth Corporation as an Associate Brand Manager from 2019 to 2020. Prior to that, she held the position of Senior Associate Brand Manager - Beverages at The Kraft Heinz Company from 2018 to 2019. She also served as a Marketing Operations Specialist at Canadian Tire Corporation from 2016 to 2017. Her experience spans various roles in marketing communications and brand consulting across multiple industries.
Internship and Early Career
Karolina Deoniziak began her career with an internship at MappedIn in 2012, where she worked as a Marketing Intern for two months. This early experience laid the groundwork for her future roles in marketing. She also gained valuable experience as an Integrated Marketing Communications Associate at Microsoft in 2013 and as a Marketing Communications Associate at Samsung Electronics in 2014. These positions contributed to her understanding of marketing dynamics in technology and consumer goods.
High School Education
Karolina Deoniziak completed her secondary education at Resurrection Catholic Secondary School, where she earned her Ontario Secondary School Diploma from 2007 to 2011. This foundational education prepared her for her subsequent studies in business and marketing.