Isis Marrero
About Isis Marrero
Isis Marrero is the Director of Social Media at CROSSNET, where she has worked since 2021. With a background in influencer marketing and experience in luxury brand marketing, she has held various marketing roles in Miami, Florida, including positions at The Ritz-Carlton and Rent The Runway.
Work at CROSSNET
Isis Marrero has been with CROSSNET since 2020, initially serving as Manager of Influencer Marketing and Social Media. In this role, she has developed and implemented strategies to enhance the brand's presence across social media platforms. In 2021, she was promoted to Director of Social Media, where she continues to lead efforts in content creation and social media outreach. Her focus includes managing influencer partnerships and driving engagement through innovative marketing campaigns.
Previous Experience in Marketing
Before joining CROSSNET, Isis Marrero held several marketing roles. She worked at The Ritz-Carlton Hotel Company as a Marketing and Communications Coordinator and later as a Senior Marketing and Communications Coordinator. Her experience also includes roles at Rent The Runway as a Campus Marketing Representative, and as an Amazon Prime Student Marketing Ambassador at Riddle & Bloom. These positions allowed her to develop skills in marketing strategy and brand communication.
Education and Expertise
Isis Marrero earned a Bachelor of Business Administration from Florida International University, where she studied from 2017 to 2019. Prior to that, she completed an Associate of Arts degree at Miami Dade College from 2016 to 2017. Her educational background has equipped her with a strong foundation in business and marketing principles, which she applies in her current role in social media management and influencer marketing.
Background in Influencer Marketing
Isis Marrero has a solid background in influencer marketing, particularly through her work at CROSSNET. She has successfully managed influencer strategies, focusing on building relationships with key influencers to amplify brand messaging. Her experience in this area is complemented by her previous roles, where she gained insights into digital marketing and content creation aimed at enhancing social media outreach.
Experience with Luxury Brands
During her tenure at The Ritz-Carlton Hotel Company, Isis Marrero gained valuable experience working with luxury brands. This role allowed her to refine her marketing skills within high-end market segments, contributing to her understanding of brand positioning and customer engagement in the luxury sector. Her expertise in this area continues to influence her marketing strategies at CROSSNET.