Lyndsey Townsend
About Lyndsey Townsend
Lyndsey Townsend serves as the Director of Brand Communications and Creative Services at CROSSNET, where she has worked since 2020. With a background in advertising and a Master's degree from Bond University, she has held various roles in creative leadership and copywriting across multiple companies, including Daily Thrive Agency and WMX.
Current Role at CROSSNET
Lyndsey Townsend serves as the Director of Brand Communications & Creative Services at CROSSNET, a position she has held since 2020. In this role, she is responsible for overseeing brand strategy and creative initiatives. Prior to this, she worked as a Creative Director at CROSSNET for seven months in 2020. Her focus is on creating engaging content that resonates with audiences and enhances brand visibility.
Previous Experience in Brand Communications
Before joining CROSSNET, Lyndsey Townsend held several key positions in brand communications. She was the Creative Director and CEO at Daily Thrive Agency from 2017 to 2020, where she led creative projects and brand strategies. Additionally, she worked as a Copywriter at WMX for one year in 2019, contributing to content development in the Miami/Fort Lauderdale area.
Educational Background in Advertising
Lyndsey Townsend earned her Master's degree in Advertising from Bond University, studying from 2014 to 2016. She also holds a Bachelor of Arts in Communication from Saint Anselm College, where she studied from 2010 to 2014. Her educational background has equipped her with a strong foundation in communication strategies and brand development.
Creative Approach and Philosophy
Lyndsey Townsend is known for her unique approach to brand building, focusing on creating a persona that fosters genuine connections with audiences. She emphasizes the importance of giving brands a personality that transcends transactional relationships. Her ability to create memorable content is aimed at driving engagement and conversions in competitive markets.
Diverse Professional Background
Throughout her career, Lyndsey Townsend has accumulated diverse experience across various roles. She worked as a Sales and Marketing Manager at Mod Op for seven months in 2018 and as an AEC Coordinator at Axis Communications for nine months in 2017. Additionally, she has experience in retail management, having served as an Assistant Manager Sales Associate at Sunglass Hut for five years.