Amanda Bartell
About Amanda Bartell
Amanda Bartell is the Head of Member Experience at Crossref, where she has worked since 2017. With over 15 years of experience in digital marketing for global educational publishing brands, she specializes in enhancing customer experience through analytics and digital strategy.
Work at Crossref
Amanda Bartell has served as the Head of Member Experience at Crossref since 2017. In this role, she focuses on enhancing the overall experience for members through strategic initiatives. Her responsibilities include leveraging analytics to improve customer interactions and drive revenue growth. Based in London, United Kingdom, Amanda has contributed to Crossref's mission by implementing effective digital strategies that prioritize member engagement.
Education and Expertise
Amanda Bartell holds a Postgraduate Diploma from CIM | The Chartered Institute of Marketing, where she studied marketing. She also earned a Bachelor of Arts degree in English Literature from Durham University, completing her studies from 1993 to 1996. Additionally, she possesses a Google Analytics Individual Qualification, which underscores her expertise in using data analytics to enhance customer experience.
Background in Digital Marketing
With over 15 years of experience in digital marketing, Amanda has worked with various global educational publishing brands. Her career includes significant roles at Pearson, where she was Head of Ecommerce and Digital Marketing Management for 13 years, and at Hodder Education as Interim Head of Digital Marketing and Digital Product Support. She began her career as Web Marketing Manager at Harcourt School Publishers.
Specialization in Digital Strategy
Amanda specializes in creating and driving digital strategies that emphasize customer experience, marketing efficacy, and lead generation. She enjoys utilizing a comprehensive digital marketing mix, including SEO, PPC, email marketing, social media, analytics, and ecommerce. Her approach focuses on using analytics to inform decision-making and improve marketing outcomes.