Anna Tolwinska
About Anna Tolwinska
Anna Tolwinska is a Member Experience Manager at Crossref, where she has worked since 2016. With over two decades of experience in marketing and member experience roles, she has previously held positions at URS Corporation, IP Marketing, and McCann Erickson.
Current Role at Crossref
Anna Tolwinska serves as the Member Experience Manager at Crossref, a position she has held since 2016. In this role, she focuses on enhancing member engagement and satisfaction. Tolwinska has been instrumental in implementing community outreach initiatives aimed at fostering connections within the Crossref community. Her extensive experience in member experience roles supports her efforts in this capacity.
Previous Experience in Marketing
Before joining Crossref, Anna Tolwinska held various marketing positions. She worked as a Marketing Manager at Crossref from 2005 to 2016, where she contributed to marketing strategies and initiatives. Prior to that, she was a Marketing Coordinator at URS Corporation for one year, from 2004 to 2005, and a Marketing Analyst at IP Marketing for one year, from 2001 to 2002. Her early career also included a role as a Strategic Planning Intern at McCann Erickson from 2000 to 2001.
Education and Academic Background
Anna Tolwinska studied at the University of Toronto, where she earned an Honours Bachelor of Science degree in Psychology. Her academic journey spanned five years, from 1995 to 2000. This educational background provides her with insights into human behavior, which is beneficial in her current role focused on member experience.
Career Transition to Member Experience
In 2016, Anna Tolwinska transitioned from a marketing-focused role to a member experience role at Crossref. This shift reflects her commitment to enhancing member engagement and her ability to leverage her marketing expertise in a new context. With over two decades of experience in both marketing and member experience roles, Tolwinska brings a wealth of knowledge to her current position.