Francine Krenicki
About Francine Krenicki
▶ KEY VALUE OFFERING: As a product strategist and innovation executive, I lead the charge in influencing business decisions, developing product innovation roadmaps, and integrating customer data sets into well-informed business decisions. My professional background includes senior leadership roles at Crown Laboratories, StriVectin Operating Company, Skinfix & SweetSpot Labs, and Estée Lauder (La Mer Skincare). I am often tapped as a brand ambassador and subject matter expert to communicate product highlights for successful product rollouts. I integrate product and market roadmaps and review consumer data sets to direct business strategy and brand forecasting models. ▶ CONSUMER ANALYSIS, BRAND MARKETING, & PRODUCT INNOVATION: Bringing consumer analytics to light, I guide product formulas, R&D, and ingredient sourcing with a focus on clean, ESG-friendly ingredient selection across product suites. Being on the front lines of product innovation is essential. To maintain a competitive market advantage, I partner with key stakeholders and senior executives to drive the commercialization process, advance sales and marketing strategies, and deliver stellar consumer experiences for both new and existing products. With decades of beauty industry experience, I bring a deep portfolio of vendor, manufacturer and supplier relationships to the table. ▶ CHANGE AGENT & HANDS-ON LEADERSHIP: Peers describe me as a disruptor, change agent, and champion of ideas as I am often tasked with overcoming seemingly unsurmountable objectives. I am unfazed by challenges, and I look to find creative resolutions to complex challenges where I foster a team-oriented culture of integrity, performance, and accountability. I am a hands-on leader with a “get the job done” mindset, building business and product strategies with targeted focus and natural curiosity. ▶ RETAILER PARTNERSHIPS & ENGAGEMENT: Sephora, ULTA Beauty, QVC, HSN, CVS, Macy’s, Costco, Boots UK, Shoppers Drug Mart A, Tmall (China Global and Cross-Border) ▶ SPECIALTY CATEGORIES: Premium Clinical Skincare |Mass Therapeutic Skin Care | Color Cosmetics | Feminine Hygiene Products | Sunscreen | Haircare | Fine Fragrance ▶ CORE COMPETENCIES: Clean Ingredient Supplier Contacts | Product Development | Innovation & Brand Strategy | Product Design & Development | Marketing & Consumer Market Research | Vendor Management | Business Advisory | Cross-functional Team Leadership | Brand Awareness