Joran Schoonderwoerd
About Joran Schoonderwoerd
Joran Schoonderwoerd is a Marketing Communications Manager with a background in International Marketing & Consultancy. He has extensive experience in B2B marketing and has worked for notable companies such as MSI and Genexis before joining CTOUCH in 2019.
Work at CTOUCH
Joran Schoonderwoerd has been serving as the Marketing Communications Manager at CTOUCH since 2019. In this role, he focuses on developing and implementing marketing strategies that effectively communicate the company's innovative technology solutions. His responsibilities include creating engaging content and campaigns that resonate with both business and educational sectors. Schoonderwoerd aims to enhance brand visibility and foster audience engagement through tailored communication strategies.
Previous Experience at MSI - Micro-Star International Co., Ltd.
Prior to joining CTOUCH, Joran Schoonderwoerd held multiple positions at MSI - Micro-Star International Co., Ltd. He worked as a Product Marketing Manager from 2012 to 2018, where he developed marketing strategies for various products. Before that, he served as a Senior Marketing & Communications Officer for the Benelux region from 2009 to 2012, and as a Marketing & Communications Officer for Greece & Baltics from 2008 to 2009. His experience at MSI focused on B2B marketing development and campaign management.
Role at Genexis
Joran Schoonderwoerd worked as a Product Manager at Genexis from 2018 to 2019. During his tenure, he was responsible for overseeing product marketing initiatives and ensuring alignment with market demands. His role involved collaborating with cross-functional teams to enhance product offerings and drive market penetration in the Eindhoven Area, Netherlands.
Education and Expertise
Joran Schoonderwoerd studied at NHTV Breda, where he earned a Bachelor of Science degree in International Marketing & Consultancy from 2004 to 2007. His educational background provides a solid foundation for his expertise in marketing communications, particularly in B2B marketing development and campaign strategy. This academic experience has informed his approach to engaging audiences and promoting technology innovations.
Marketing Strategies and Philosophy
Joran Schoonderwoerd emphasizes the importance of incorporating a twist of fun into communication strategies. He believes that engaging audiences effectively requires innovative approaches that resonate with their interests and needs. His focus on channel and trade B2B marketing development reflects his commitment to creating impactful marketing campaigns tailored to specific sectors.