Arun Lal
About Arun Lal
Entrepreneurially-focused product marketing executive with 18+ years of experience in building, scaling and repositioning category-defining B2B SaaS, data, infrastructure, AI/ML products at enterprises: Microsoft, VMware, and startups: Culture Amp, Productiv, Climate (Unicorn), Contiq (as Co-founder). Expertise in product marketing, GTM strategy, positioning and messaging, pricing & and packaging, ICP, competitive intelligence, sales enablement, customer and partner marketing. The PMA community voted him as a top 100 global product marketing influencer. Drove strong business growth, increased win rates, shorter sale cycles, and increased GRR and NRR via strong data-informed GTM strategies including value/RoI articulation, solution selling, competitive differentiation articulation, product-led sales and growth (PLS/PLG), and more. Grew Productiv SaaS Intelligence Platform ARR by 3.5X (to tens of millions+), Microsoft Dynamics CRM ARR from 0 to $1B+ as a founding team member, Culture Amp at above benchmark growth and VMware’s Software-Defined Data Center (SDDC)’s business from 0 to $1B+ ARR in two years. Award-winning people leader and collaborator. Inherited and built multiple world-class PMM teams from scratch, and collaborated across multiple teams to orchestrate complex large-scale business outcomes. Regularly partner with C-suite executives and GTM leadership to drive business results.