Alicia Vanasse
About Alicia Vanasse
Alicia Vanasse is an Account Executive at CUMULUS MEDIA in Providence, Rhode Island, where she has worked since 2017. She holds a Bachelor of Arts in Communications from Rhode Island College and an M.B.A. in Marketing from Johnson & Wales University, with experience in public relations and digital media.
Work at Cumulus Media
Alicia Vanasse has served as an Account Executive at Cumulus Media since 2017. Based in Providence, Rhode Island, she has accumulated seven years of experience in this role. Her responsibilities include managing client accounts and developing marketing strategies that align with client goals. Cumulus Media is known for its extensive reach in radio broadcasting and digital marketing, providing a platform for Alicia to apply her skills in public relations and marketing.
Education and Expertise
Alicia Vanasse holds a Bachelor of Arts in Communications from Rhode Island College, where she studied from 2003 to 2008. She furthered her education by obtaining an M.B.A. in Marketing from Johnson & Wales University, completing her studies from 2009 to 2012. Her academic background has equipped her with a strong foundation in communication strategies and marketing principles, which she applies in her professional roles.
Background in Digital Media
Prior to her current position, Alicia worked as a Digital Media Specialist at Omnia Agency from 2011 to 2012. In this role, she focused on digital marketing strategies and media management. Additionally, she served as the Marketing Director at ATOM Media Group from 2015 to 2016, where she was responsible for overseeing marketing initiatives and campaigns. Her experience in these roles has contributed to her expertise in integrating social media into marketing plans.
Public Relations and Marketing Skills
Alicia Vanasse is experienced in developing high-quality press releases and press kits, as well as organizing event activities as part of public relations initiatives. She demonstrates a strong ability to create compelling marketing messages that resonate with consumers. Her skills extend to designing marketing materials that attract attention and generate positive feedback, showcasing her proficiency in both traditional and digital marketing.
Social Media Strategy and Impact
Alicia possesses a documented track record of increasing exposure and sales for clients through strategic use of social media platforms, including Facebook and Twitter. She has a keen understanding of how to integrate social networking sites into comprehensive marketing plans, enhancing brand visibility and engagement. Her strategic approach to social media has proven effective in driving client success.