Alisha Scott
About Alisha Scott
Alisha Scott serves as the Morning Show and Music Director, as well as Promotions and Marketing Director at Cumulus Media in Atlanta, Georgia. She develops local marketing strategies that effectively engage over 150 million listeners across 90 metropolitan areas.
Work at Cumulus Media
Alisha Scott has been employed at Cumulus Media since 2013, serving as the Morning Show and Music Director, as well as overseeing Promotions and Marketing. Her role involves developing marketing strategies that effectively engage audiences across various platforms. Based in Atlanta, Georgia, she has contributed to the company's efforts in reaching over 150 million listeners in 90 metropolitan areas.
Marketing and Promotions Expertise
In her position, Alisha Scott focuses on creating high-impact local marketing solutions. She leverages digital media, targeted email campaigns, and on-site promotions to connect businesses with local communities. Her strategies are designed to tap into the substantial local spending power, which exceeds $4 trillion, thereby enhancing brand visibility and engagement.
Background
Alisha Scott has dedicated over a decade to her role at Cumulus Media, where she has developed a deep understanding of the radio and marketing industries. Her experience encompasses various aspects of promotions and marketing, allowing her to effectively contribute to brand building and audience engagement.
Listener Engagement Strategies
Alisha Scott's work involves reaching a vast audience through innovative marketing techniques. By utilizing a combination of digital media and traditional promotional methods, she ensures that businesses can effectively introduce themselves to local communities, fostering stronger connections between brands and consumers.