Alyssa Olson, MBA
About Alyssa Olson, MBA
Alyssa Olson is a Marketing Director at CUMULUS MEDIA, with a strong background in marketing and event management. She has held various roles in the marketing field since 2009 and has been actively involved in the Minnesota Festivals & Events Association since 2018.
Work at Cumulus Media
Alyssa Olson serves as the Marketing Director at Cumulus Media, a position she has held since 2022. In this role, she is responsible for developing and implementing marketing strategies that enhance the brand presence of local radio stations within the Minneapolis market. Her work focuses on driving audience engagement and increasing brand awareness through various marketing initiatives.
Previous Experience in Marketing and Events
Prior to her current role, Alyssa Olson held several positions in marketing and event management. She worked as the Promotions Director at Entercom from 2018 to 2020, where she managed promotional campaigns for radio stations. Additionally, she served as the Marketing & Event Manager for the Saint Paul Festival and Heritage Foundation from 2017 to 2018, and as the Director of Marketing at Go-Gratitude, LLC from 2016 to 2017. Her experience also includes a role as Senior Marketing Manager at UBM Catersource from 2010 to 2016.
Education and Expertise
Alyssa Olson holds a Master of Business Administration (M.B.A.) with a focus on Marketing and Advertising from the University of Saint Mary, which she completed from 2016 to 2018. She also earned a Bachelor’s degree in Business Administration, specializing in Management, Marketing, and Entrepreneurship from Colorado State University between 2006 and 2010. Her educational background supports her expertise in digital advertising and web content development.
Involvement with Minnesota Festivals & Events Association
Alyssa Olson has been actively involved with the Minnesota Festivals & Events Association since 2018, where she serves on the Board of Directors as Secretary and Communications Chair. In this capacity, she focuses on enhancing communication strategies for the organization, contributing to the promotion and support of festivals and events throughout Minnesota.
Background in Graphic Design
Alyssa Olson possesses a strong background in graphic design, which complements her marketing and event coordination skills. This expertise allows her to create cohesive and visually appealing brand campaigns, enhancing the overall effectiveness of her marketing strategies.