Barry Dawson

Digital Director / Promotions @ Cumulus Media

About Barry Dawson

Barry Dawson serves as the Digital Director of Promotions at CUMULUS MEDIA, where he has worked since 2014, focusing on digital and promotional initiatives for local radio stations in the Allentown, Pennsylvania area.

Work at Cumulus Media

Barry Dawson has served as the Digital Director / Promotions at Cumulus Media since 2014. He is based in the Allentown, Pennsylvania area and focuses on digital and promotional initiatives for local radio stations. In this role, he oversees digital content and promotional strategies specifically for Cat Country 96 and 100.7 WLEV. His efforts have been instrumental in enhancing the online presence of these stations, including CatCountry96.com and wlevradio.com.

Previous Experience in Promotions

Prior to his current role, Barry Dawson worked at Cumulus Media as the Promotions Director from 2013 to 2014 in the York-Lancaster-Reading area. His experience in promotions extends back to his time at Clear Channel Radio, where he held several positions, including Promotions Director and Assistant Production Director. His tenure at Clear Channel Radio lasted from 1998 to 2011, providing him with extensive experience in the radio industry.

Education and Expertise

Barry Dawson studied at Strayer University-Pennsylvania, where he focused on Marketing and earned an Associate's degree from 2012 to 2014. Additionally, he attended The Art Institutes, achieving a degree in Music Business from 1995 to 1996. His educational background supports his expertise in digital marketing and promotions within the radio industry.

Background in Radio Production

Barry Dawson's career in radio began at Clear Channel Radio, where he worked for eight years from 1998 to 2006. During this time, he held various roles, including Assistant Production Director and Traffic Coordinator. He later transitioned to Promotions Director and Mid-Days host from 2006 to 2011. This extensive background in radio production has contributed to his current success in digital promotions.

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