Bob Rosenthal
About Bob Rosenthal
Bob Rosenthal is the General Sales Manager at Cumulus Media, a position he has held since 2010. With over 40 years of experience in the broadcasting industry, he has transitioned from a radio DJ to a TV sports director and has held various sales and management roles.
Work at Cumulus Media
Bob Rosenthal has held the position of General Sales Manager at Cumulus Media since 2010. In this role, he oversees sales operations and strategies, contributing to the company's growth and success in the broadcasting sector. His tenure at Cumulus Media has lasted for 14 years, during which he has applied his extensive experience in the industry to drive sales performance and manage client relationships.
Previous Experience at Journal Broadcast Group
Prior to joining Cumulus Media, Bob Rosenthal worked at Journal Broadcast Group as the Vice President and General Manager from 1999 to 2010. His responsibilities included overseeing operations and managing the station's strategic direction in the Boise, Idaho area. This role allowed him to develop his leadership skills and gain valuable insights into the broadcasting landscape.
Education and Expertise
Bob Rosenthal earned a Bachelor of Arts degree in Radio and Television from Northern Illinois University. His educational background has provided him with a solid foundation in broadcasting principles, which he has applied throughout his career in various roles, including radio DJ, TV sports director, and sales management.
Broadcasting Career Background
With over 40 years of experience in the broadcasting industry, Bob Rosenthal has transitioned through multiple roles, including radio DJ and TV sports director, before focusing on sales and management. His diverse career path has equipped him with a broad understanding of the industry, enabling him to effectively navigate the challenges and opportunities within broadcasting.
Stadium Announcer for Boise State Broncos
Bob Rosenthal served as the stadium announcer for the Boise State Bronco football team for 31 seasons. This long-standing role highlights his deep involvement in the local sports community and showcases his skills in public speaking and event management within the broadcasting field.