Carolyn Chauncey
About Carolyn Chauncey
Carolyn Chauncey serves as the Senior Vice President of Marketing at Cumulus Media, where she has worked since 2016. With a robust background in marketing and communications, she has held various leadership roles at notable companies including Townsquare Media, Condé Nast, and PEOPLE.
Current Role at Cumulus Media
Carolyn Chauncey serves as the Senior Vice President of Marketing at Cumulus Media, a position she has held since 2016. In this role, she oversees marketing strategies for the company's two major business divisions, which include the Cumulus Radio Station Group and Westwood One. Her efforts contribute to reaching over 250 million listeners monthly. Chauncey collaborates with the sales research and insights team to enhance marketing strategies and manages a team of 10 professionals. She is responsible for multi-million-dollar budgets and activations, ensuring effective marketing initiatives across various platforms.
Previous Experience in Marketing
Before joining Cumulus Media, Carolyn Chauncey held several significant marketing roles. She was the Vice President and Head of Marketing at Townsquare Media from 2015 to 2016. Prior to that, she served as the Vice President of Marketing at VEVO for four years, from 2009 to 2013. Chauncey's experience also includes a tenure as Integrated Marketing Director at PEOPLE for a decade, from 1998 to 2008, and as Executive Director of Creative Services at Condé Nast for one year in 2008. Her diverse background includes roles in sales marketing and merchandising at Townsquare Media and Condé Nast, respectively.
Educational Background
Carolyn Chauncey has a strong educational foundation in marketing and the humanities. She studied at Skidmore College, where she earned a Bachelor of Arts degree with a focus on American History, English Literature, and Creative Writing. Additionally, she pursued advanced studies at Duke University in Marketing/Marketing Management and completed a Master's program at The Wharton School, specializing in Brand Marketing. This educational background supports her extensive career in marketing and brand management.
Expertise in Marketing and Brand Management
Chauncey possesses extensive expertise in various marketing disciplines. Her professional experience encompasses brand marketing, corporate communications, integrated marketing, advertising, and experiential marketing. She has a proven track record in B2B marketing, audience development, platform marketing, and partnerships. This breadth of knowledge enables her to effectively manage marketing strategies and initiatives that align with corporate goals and enhance brand visibility.
Notable Responsibilities and Initiatives
At Cumulus Media, Carolyn Chauncey is responsible for a range of marketing initiatives that include corporate-level client entertaining, conference activation, and panel participation. She also oversees music performances and sports marketing activations related to major events such as the NFL, NCAA Sports, and PGA/Masters. Her role involves strategic planning and execution of marketing campaigns that engage audiences and promote the company's brand across various channels.