Cheryl Mc Cracken
About Cheryl Mc Cracken
Cheryl Mc Cracken is an experienced Account Executive currently working at CUMULUS MEDIA in Detroit, MI, where she has focused on creating tailored marketing programs for clients since 2014. She has a background in marketing and has held various account management roles in companies such as ARAMARK Refreshment Services and Lease Corporation of America.
Work at Cumulus Media
Cheryl Mc Cracken has been serving as an Account Executive at Cumulus Media since 2014. In this role, she focuses on creating and implementing programs tailored to meet the specific initiatives of clients across various industries. Her responsibilities include developing customized marketing strategies that incorporate digital applications, email campaigns, and social media programs aimed at driving client growth. Her extensive experience in the media sector positions her as a key player in enhancing client engagement and satisfaction.
Previous Experience in Sales and Marketing
Before joining Cumulus Media, Cheryl Mc Cracken worked as a Sales Consultant at ARAMARK Refreshment Services from 2010 to 2012. She also held the position of Account Executive at Lease Corporation of America from 2013 to 2014. Additionally, she worked at Cumulus Broadcasting as an Account Executive for one year from 2007 to 2008. These roles provided her with a solid foundation in sales and marketing, contributing to her current expertise in client-focused marketing strategies.
Education and Expertise
Cheryl Mc Cracken studied at Wayne State University, where she earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing/Marketing Management from 1998 to 2002. This educational background equips her with the theoretical knowledge and practical skills necessary for her roles in sales and marketing, allowing her to effectively develop and implement marketing strategies that meet client needs.
Event Planning and Strategic Marketing
In her career, Cheryl Mc Cracken has been involved in event planning and on-site activation as part of strategic marketing initiatives. Her experience in this area enhances her ability to create engaging marketing programs that resonate with target audiences. This aspect of her work complements her focus on developing customized marketing strategies for clients.