Christopher Shafer
About Christopher Shafer
Christopher Shafer serves as the Digital Sales Manager at CUMULUS MEDIA, where he has significantly increased the digital sales budget and oversees numerous digital campaigns. He has a background in sociology from Millikin University and has previously worked at Nexstar Broadcasting Group.
Work at Cumulus Media
Christopher Shafer has served as the Digital Sales Manager at Cumulus Media since 2018. Based in the Bloomington/Normal, Illinois area, he has been instrumental in driving digital sales initiatives. Under his management, the digital sales budget increased significantly from $100,000 to $1.15 million within a span of two and a half years. He oversees more than 50 digital campaigns simultaneously, demonstrating his capability in managing complex digital marketing efforts.
Education and Expertise
Christopher Shafer studied at Millikin University, where he earned a Bachelor of Science degree in Sociology from 2006 to 2008. His educational background complements his professional expertise, which includes a comprehensive understanding of digital marketing tools and strategies. He possesses expert knowledge in Google AdWords and Analytics, SEO, Social Media Management, and various forms of digital advertising, including Programmatic Audio and OTT/CTV Campaigns.
Background
Prior to his role at Cumulus Media, Christopher Shafer worked as a Multi-Media Marketing Specialist at Nexstar Broadcasting Group, Inc. from 2015 to 2018. During his three years at Nexstar, he developed skills in multimedia marketing, which laid the foundation for his current responsibilities in digital sales management. His experience spans multiple markets, including Bloomington/Normal and Peoria, Illinois.
Team Management Experience
In his current role, Christopher Shafer manages a sales team of up to 17 individuals across two different markets. This experience highlights his leadership skills and ability to coordinate efforts in a multi-market environment. His management approach is focused on achieving sales targets and optimizing digital campaign performance.