Craig Dalla Riva
About Craig Dalla Riva
Craig Dalla Riva serves as the Regional Vice President at CUMULUS MEDIA, where he has worked since 2015. He has extensive experience in radio management, having previously held leadership roles at iHeartMedia and Qantum Communications.
Work at Cumulus Media
Craig Dalla Riva has served as the Regional Vice President at Cumulus Media since 2015. In this role, he oversees the operations and sales for 14 radio stations across two markets in South Carolina. His responsibilities include managing the profit and loss budget, as well as forecasting for all business units. Dalla Riva's leadership has contributed to the effective management of daily operations within the organization.
Previous Experience at iHeartMedia
Before joining Cumulus Media, Craig Dalla Riva worked at iHeartMedia as the Vice President Market Manager for a brief period from 2014 to 2015. His tenure lasted five months in Florence, South Carolina. In this role, he was involved in managing market operations and sales strategies.
Career at Qantum Communications
Craig Dalla Riva held the position of Vice President Market Manager at Qantum Communications from 2002 to 2014, a total of 12 years. During his time there, he was responsible for managing market operations in Florence, South Carolina. His role included overseeing sales teams and implementing strategies to enhance market performance.
Education and Expertise
Craig Dalla Riva studied at San Diego State University from 1985 to 1989, where he completed a four-year program. He also attended Kent Center School. His educational background supports his extensive experience in media sales and management, particularly in the radio industry.
Digital Revenue Growth
During his career, Craig Dalla Riva oversaw a significant increase in digital revenue, achieving a year-over-year growth of 196%. This was accomplished through the expansion of digital marketing resources, demonstrating his capability in driving revenue through innovative strategies.