Darby Staup
About Darby Staup
Darby Staup is a Promotions Manager at MetroNational, where she has worked since 2022. With a background in event management and promotions, she has held various roles in the industry, including positions at Cumulus Media and Allied Global Marketing.
Work at MetroNational
Darby Staup serves as the Events & Promotions Manager at MetroNational since 2022. In this role, Staup is responsible for executing high-profile events and managing promotional activities. Staup collaborates with in-house designers to ensure that event displays align with MetroNational's brand identity. Additionally, Staup devises creative contest and giveaway ideas for special events, focusing on innovative approaches to engage audiences. Staup also develops strategic relationships with entertainment vendors and community organizations to enhance branding and cross-promotional opportunities.
Experience at Cumulus Media
Darby Staup has a significant history with Cumulus Media, where Staup has worked in various roles since 2011. Staup began as a Promotions Intern for two months, followed by a position as Promotions Assistant for 11 months. Staup then advanced to the role of Sales & Promotions Coordinator from 2014 to 2016 for two years. Currently, Staup holds the position of Promotions Manager since 2016, with a focus on managing events and promotions in the Houston, Texas area. Staup executed notable events, such as KRBE’s H-Town’s Largest Cake Fight with DNCE, showcasing expertise in managing celebrity-involved events.
Previous Roles and Experience
Before joining MetroNational and Cumulus Media, Darby Staup worked at Allied Global Marketing as a Publicity & Promotions Coordinator from 2012 to 2014 in the Houston, Texas area. Staup also gained experience as a Front Desk Clerk at Americas Best Value Inns from 2008 to 2010 in Alvin, Texas. Additionally, Staup worked as an Event Representative at Sugar Land Town Square for three months in 2012. This diverse background has contributed to Staup's skills in event management and promotions.
Education and Expertise
Darby Staup studied Communication at the University of Houston-Clear Lake, where Staup earned a Bachelor of Arts degree from 2010 to 2011. Prior to that, Staup attended Alvin Community College, focusing on Communication and Media Studies from 2008 to 2009. This educational background has provided Staup with a solid foundation in communication strategies and media, which are essential for a career in promotions and event management.
Data-Driven Event Management Skills
In the role of Events & Promotions Manager, Darby Staup is responsible for analyzing and reporting event return on investment (ROI) using customer relationship management (CRM) and email marketing systems. This proficiency in data-driven event management allows Staup to assess the effectiveness of promotional activities and make informed decisions to enhance future events.