Dave Russell
About Dave Russell
Dave Russell serves as the Program Director and Air Personality at WARM 103.3, a position he has held since 2015. With extensive experience in various radio formats and a focus on effective promotions, he has contributed to the station's success in the York-Lancaster, PA market.
Work at Cumulus Media
Dave Russell has been serving as the Program Director and Air Personality for WARM 103.3, a station under Cumulus Media, since 2015. In this role, he has focused on enhancing the station's programming and listener engagement in the York-Lancaster, PA area. His responsibilities include overseeing on-air talent and developing promotional strategies that align with both sales objectives and listener interests. Russell's tenure at Cumulus Media has contributed to the station's presence in the local market.
Previous Experience in Broadcasting
Prior to his current role, Dave Russell worked at Forever Media Inc. from 2011 to 2015 as Program Director and Air Personality for Froggy 94.9 and 99.3 The Pickle. He also held a similar position at Citadel Broadcasting's WLEV in Allentown from 2004 to 2007. His experience spans various formats, including Country, Classic Hits, and Active Rock, showcasing his versatility in the broadcasting industry.
Education and Expertise
Dave Russell earned a Bachelor of Arts Degree in Radio/TV from Ashland College. His educational background laid the foundation for his extensive career in radio broadcasting. Russell specializes in branding stations through creative imaging and music log creation, which enhances the overall listener experience and station identity.
Achievements in Ratings
During his career, Dave Russell has achieved notable success in radio ratings. He led stations to dominant positions in the Allentown, York, and Bangor markets, particularly in the Adult Contemporary format. Notably, he achieved a Nielsen rating of #2 for W 25-54 in the York, PA market during the Spring 2021 ratings, reflecting his effectiveness in programming and audience engagement.