David Parkansky
About David Parkansky
David Parkansky is a Senior Account Manager at CUMULUS MEDIA with over 30 years of experience in the advertising industry, specializing in both traditional and digital media. He has expertise in various advertising platforms and emphasizes the importance of consistency and creativity in driving sales.
Work at Cumulus Media
David Parkansky has been employed at Cumulus Media as a Senior Account Manager since 2019. He operates in a hybrid role within the Allentown, Pennsylvania area. In this position, he manages client accounts and develops advertising strategies across multiple platforms. His focus includes leveraging traditional and digital media to enhance client visibility and engagement.
Advertising Expertise
David Parkansky possesses extensive expertise in a variety of advertising platforms. His knowledge spans Radio, TV, Display, OTT, Streaming Audio, and Social Media. This diverse skill set enables him to create comprehensive advertising campaigns that effectively reach target audiences across different channels.
Background in Advertising
With over 30 years of experience in the advertising industry, David Parkansky has specialized in both traditional and digital media. His career includes significant roles that have contributed to his understanding of market dynamics and consumer behavior. Prior to his current role, he worked at Viamedia as a Senior Account Manager from 2007 to 2015.
Professional Philosophy
David Parkansky emphasizes the importance of consistency, frequency, and strong creative elements in advertising. He believes these factors are crucial for driving traffic and sales across various channels. His approach reflects a commitment to delivering effective advertising solutions that meet client needs.