Dawn Girocco
About Dawn Girocco
Dawn Girocco serves as the Vice President of Sales at Cumulus Media, where she has worked since 2021. With a background in sales management across various media companies, she has a proven track record of developing successful sales cultures and multi-platform marketing partnerships.
Current Role at Cumulus Media
Dawn Girocco serves as the Vice President of Sales at Cumulus Media, a position she has held since 2021. In this role, she operates in the Dallas-Fort Worth area and focuses on developing successful sales cultures. Her responsibilities include creating programs that exceed expectations in one of the largest media markets. Girocco's leadership is instrumental in driving sales strategies and fostering a collaborative environment within the organization.
Previous Experience at Cumulus Media
Prior to her current role, Dawn Girocco worked at Cumulus Media as the VP/Market Manager from 2015 to 2019 in the Greater Los Angeles Area. After this position, she transitioned to the role of Director of Sales for Music from 2019 to 2021 in the Dallas/Fort Worth area. During her tenure, she focused on building sales teams and enhancing market presence.
Experience at iHeartMedia
Dawn Girocco held the position of VP Sales at iHeartMedia, overseeing 102.7 KIIS FM, Alt 98.7, and Real 92.3 KRRL from 2012 to 2015 in the Greater Los Angeles Area. In this role, she was responsible for driving sales initiatives and developing marketing strategies that aligned with the company's objectives.
Background in CBS Radio Los Angeles
Before her time at iHeartMedia, Dawn Girocco worked at CBS Radio Los Angeles as the VP/Director of Sales from 2009 to 2012. In this capacity, she spearheaded initiatives and organizational changes that created new opportunities in entertainment marketing and content partnerships, contributing to the overall growth of the organization.
Education and Expertise
Dawn Girocco studied at Bowling Green State University. Her educational background, combined with her extensive experience in media sales and marketing, has equipped her with the expertise to launch new products, including radio stations, print publications, and events, enhancing sales and marketing efforts across various platforms.