De Anna Roberts
About De Anna Roberts
De Anna Roberts serves as the Director of Sales at Cumulus Media, where she has worked for 24 years. She leads a team of 10 salespeople and focuses on developing sales packages and promotional plans that support both programming and sales.
Work at Cumulus Media
De Anna Roberts has served as the Director of Sales at Cumulus Media since 2000. She operates from Chattanooga, Tennessee, where she leads a team of 10 salespeople. In her role, she is responsible for developing and executing sales packages that encompass both radio and digital offerings. Additionally, she collaborates on promotional plans that align with the company's programming and sales objectives.
Education and Expertise
De Anna Roberts earned her Bachelor of Arts (B.A.) degree in Mass Communication/Media Studies from The University of Tennessee at Chattanooga, where she studied from 1996 to 2000. Prior to her university education, she attended Hixson High School, focusing on Public Relations, Advertising, and Applied Communication from 1992 to 1996. Her academic background provides her with a solid foundation in communication and media strategies.
Background
De Anna Roberts has a long-standing career in sales and media, beginning her tenure at Cumulus Media in 2000. With over two decades of experience in the industry, she has developed a comprehensive understanding of sales dynamics within the media landscape. Her educational background in communication and media studies supports her professional endeavors.
Coaching and Team Leadership
In her role as Director of Sales, De Anna Roberts coaches and assists a team of 10 salespeople at Cumulus Media. Her leadership involves guiding her team in achieving sales targets and enhancing their skills in media sales. This aspect of her role emphasizes her commitment to team development and effective sales strategies.