Debbie Payne
About Debbie Payne
Debbie Payne is the Director of Sales and Business Development at CUMULUS MEDIA, where she has worked since 2023. With extensive experience in sales, management, and program production, she has held various roles within the company and has a strong background in brand development and organizational change.
Work at Cumulus Media
Debbie Payne has been with Cumulus Media since 2012, currently serving as the Director of Sales and Business Development since 2023. In her role, she focuses on driving sales initiatives and business growth in Los Angeles County. Prior to her current position, she worked as the General Sales Manager for 790 KABC for five years and as the Executive Producer of The KABC Legal Show for twelve years. Her extensive experience within Cumulus Media highlights her commitment to the organization and her expertise in media sales and production.
Education and Expertise
Debbie Payne studied at UCLA from 1987 to 1990, where she developed foundational skills that contribute to her professional expertise. Her education complements her extensive experience in sales, management, and program production. She possesses a unique combination of skills that bridge operational gaps, making her an effective leader in her field. Her specialization in creative strategies and program production further enhances her capability to drive organizational change.
Background
Debbie Payne has a diverse professional background, having worked in various roles across different organizations. Before joining Cumulus Media, she served as an Account Executive at Citadel Communications from 2010 to 2012 and as a Multi Media Account Manager at Cumulus Broadcasting from 2010 to 2019. Additionally, she worked as an Investment Analyst in Trust and Estates at Bingham McCutchen LLP from 2000 to 2011. This range of experience includes working with startups and Fortune 500 companies, providing her with a well-rounded business perspective.
Achievements
Debbie Payne is recognized for her consistent high performance in leadership effectiveness, as noted by her peers, superiors, and subordinates. She has a strong track record in executing brand development strategies that create new markets and revenue streams. Her ability to lead organizational change and her energetic, bold, and outspoken approach have contributed to her steady career progression in marketing and management.