Erik White
About Erik White
Erik White serves as the Vice President of Performance Digital Marketing at CUMULUS MEDIA, a position he has held since 2023. With extensive experience in digital sales and operations, he has previously held various roles at CBS Radio and CBS Local Digital Media.
Work at Cumulus Media
Erik White currently serves as Vice President of Performance Digital Marketing at Cumulus Media, a position he has held since 2023. Based in Chicago, Illinois, he oversees digital marketing strategies and performance metrics. Prior to this role, he worked at Cumulus Media as Vice President of Digital Sales & Strategic Initiatives from 2019 to 2023 and as Director of Digital Sales & Operations from 2016 to 2019. His tenure at Cumulus Media reflects a commitment to enhancing digital sales and marketing efforts within the organization.
Previous Experience in Media
Before joining Cumulus Media, Erik White held several key positions at CBS Radio and CBS Local Digital Media. He served as Director of Technology at CBS Radio from 2008 to 2010 and as Director of Digital Content & Operations at CBS Local Digital Media from 2010 to 2016. His experience also includes a role as Senior Web Developer at CBS Radio from 2003 to 2008. This extensive background in media operations and technology has contributed to his expertise in digital marketing.
Education and Expertise
Erik White earned a Bachelor's degree in Economics and Computer Science from the University of Illinois Urbana-Champaign, where he studied from 1996 to 2002. His educational background provides a solid foundation for his career in digital marketing and media operations. With over a decade of experience in digital content and operations, he has developed a strong skill set in leading digital initiatives and enhancing business operations within the media industry.
Background in Digital Marketing
Erik White has a proven track record in digital marketing, particularly in creative production and business operations. His roles across various media organizations have equipped him with extensive knowledge in leading digital sales and strategic initiatives. His experience spans over multiple years, focusing on enhancing digital content and operational efficiency in major-market media corporations.