Estrella Herrera
About Estrella Herrera
Estrella Herrera is a Marketing and Media Sales Executive with extensive experience in both digital and traditional marketing strategies, particularly focused on the Hispanic community. She has held various roles in notable organizations, including Tribune Publishing Company and CUMULUS MEDIA, and has a strong background in creating marketing solutions across multiple channels.
Work at Cumulus Media
Estrella Herrera has been employed at Cumulus Media as a Marketing and Media Sales Executive since 2022. In this role, she focuses on developing and implementing marketing strategies tailored to various audiences. Her work at Cumulus Media builds on her extensive experience in media sales and marketing, particularly within the Chicago area.
Previous Experience at Tribune Publishing Company
Estrella Herrera worked at Tribune Publishing Company in various capacities from 2008 to 2022. She served as a Customer Service Representative for HOY from 2008 to 2010, followed by roles as an Account Executive from 2010 to 2014, and as a Media Sales Executive from 2017 to 2022. Her tenure at Tribune Publishing Company allowed her to gain significant experience in media sales and customer relations.
Education and Expertise
Estrella Herrera holds a Bachelor's degree in Communication Sciences from Facultad de Ciencias Politicas y Sociales, which she completed from 1999 to 2003. She also studied Communication and Media Studies at the University of Illinois Chicago, achieving another Bachelor's degree in 2005. Her educational background supports her expertise in managing both digital and traditional marketing strategies, with a specialization in targeting the Hispanic community.
Background in Marketing and Media
Estrella Herrera has a diverse background in marketing and media, having worked in various roles that include Marketing B2B at The Vein Health Centers from 2014 to 2017, and as a Creative Copywriter at The San Jose Group in 2006. Her experience spans multiple marketing channels, including print, digital, branded content, programmatic, out of home, social media, events, and B2B marketing.
Role at Truman College and Other Positions
Before her extensive career in marketing and media, Estrella Herrera worked at Truman College as Student Services Support from 2005 to 2006. She also served as Assistant to the Director of Family Ministry at Old St. Patrick's Church for 11 months in 2007. These early roles contributed to her professional development and understanding of community engagement.