Jason Martinez
About Jason Martinez
Jason Martinez is the General Sales Manager at Cumulus Media, where he leads a team of over 20 sales professionals. He has extensive experience in sales management and market research, having worked in various roles in the advertising industry since 1994.
Work at Cumulus Media
Jason Martinez has been serving as the General Sales Manager at Cumulus Media since 2013. In this role, he leads a team of over 20 sales professionals and co-leads larger teams of up to 100. His responsibilities include collaborating with the VP of Sales, Market Manager, and Regional SVP to establish and oversee monthly and annual sales targets. His focus is on delivering local, regional, and national advertising solutions, ensuring effective market engagement.
Previous Experience in Sales Management
Before his current position, Jason Martinez worked at Premier Distributing Company. He held the role of Sales Team Leader from 1994 to 2000 for six years, followed by a nine-year tenure as On Premise Sales Manager from 2001 to 2010. His experience in these roles contributed to his development as a sales leader and equipped him with skills in team management and sales strategy.
Education and Expertise
Jason Martinez has been studying Civil Engineering at New Mexico State University since 1984. He also completed his education at Menaul High School in Albuquerque, New Mexico. His academic background in engineering complements his professional expertise in sales and market research, enhancing his ability to analyze market insights and drive successful advertising solutions.
Sales Leadership and Team Management
In his role as General Sales Manager, Jason Martinez directly leads a team of over 20 high-performing sales professionals. He has experience in managing larger teams, co-leading groups of up to 100. His leadership style focuses on achieving sales targets and fostering a collaborative environment among team members, which contributes to the overall success of the sales department.
Market Research and Brand Activation
Jason Martinez is proficient in market research and insights, which play a critical role in his work. His expertise contributes to successful local brand activation and engaged promotions. This focus on market analysis allows him to tailor advertising solutions that meet the needs of clients across various sectors.