Jennifer Odom
About Jennifer Odom
Jennifer Odom serves as the Market Manager and Vice President at Cumulus Media, where she leads a team of 13 sellers and manages a $6.1 million advertising portfolio. With over 15 years of experience in the industry, she has previously held roles at Citadel Broadcasting and Cumulus Broadcasting.
Work at Cumulus Media
Jennifer Odom has served as Market Manager and Vice President at Cumulus Media since 2012. In this role, she manages a $6.1 million advertising portfolio in the Reno, Nevada area. Odom leads a team of 13 sales professionals across four radio stations, focusing on enhancing client brands through integrated sales solutions. Her leadership has contributed to the growth and success of Cumulus Media in the competitive radio market.
Previous Experience at Citadel Broadcasting
Prior to her current role, Jennifer Odom worked at Citadel Broadcasting from 2000 to 2009. She began as a Senior Account Executive, where she developed strong client relationships and sales strategies for seven years. Following this position, she transitioned to General Sales Manager, holding that role for two years until 2009. Her experience at Citadel Broadcasting laid the foundation for her subsequent success in the radio industry.
Education and Expertise
Jennifer Odom holds a Bachelor of Science (B.S.) degree from the University of Nevada-Reno. Additionally, she studied Emergency Medical Technology/Technician (EMT Paramedic) at Western Nevada College. Her educational background complements her extensive experience in sales and marketing, particularly in the radio broadcasting sector.
Background in Sales and Revenue Growth
With over 15 years of experience in the radio industry, Jennifer Odom has consistently focused on finding creative and productive solutions to increase revenue. Her direct interaction with over 400 clients demonstrates her commitment to enhancing brand visibility and sales performance. Odom's strategic approach has led to year-over-year revenue growth in her roles.
Leadership in Radio Broadcasting
Jennifer Odom's leadership extends beyond her current position at Cumulus Media. She previously served as Director of Sales and Interactive Media at Cumulus Broadcasting from 2009 to 2012. Her ability to lead teams and develop effective sales strategies has been a significant factor in her career progression within the radio broadcasting industry.