Joe Balistreri
About Joe Balistreri
Joe Balistreri serves as the Regional Digital Marketing & Sales Manager at Cumulus Media, focusing on the Pensacola and Fort Walton Beach markets since 2020. He has extensive experience in digital marketing and sales, having previously held positions at Gannett and iHeartMedia.
Work at Cumulus Media
Joe Balistreri serves as the Regional Digital Marketing & Sales Manager for Cumulus Media, overseeing operations in the Pensacola and Fort Walton Beach markets since 2020. In this role, he leads a team of sales representatives and implements a structured 5-step sales process. His responsibilities include executing digital campaigns that encompass website development, SEO, programmatic audio, OTT, and display advertising. Balistreri focuses on utilizing actionable data to effectively position brands in front of target audiences.
Previous Experience in Digital Marketing
Before joining Cumulus Media, Joe Balistreri worked at Gannett | USA TODAY NETWORK as a Regional Sales Manager, where he concentrated on digital marketing strategies from 2012 to 2018. His role involved enhancing digital marketing efforts and managing sales initiatives. Additionally, he held a position at iHeartMedia as a Partner in Strategic Marketing, focusing on digital and audio marketing for 11 months in 2020. Earlier in his career, he worked at Sysco as a Marketing Associate from 2009 to 2012.
Education and Expertise
Joe Balistreri studied at the University of Wisconsin-La Crosse and Cardinal Stritch University. His educational background supports his expertise in digital marketing and sales management. He emphasizes building audience personas and predicting consumer behaviors to refine marketing strategies. This knowledge aids in the successful execution of digital campaigns and enhances overall marketing effectiveness.
Community Engagement and Partnerships
In his professional endeavors, Joe Balistreri partners with organizations that prioritize community and cultural understanding. His approach reflects a commitment to fostering relationships that enhance marketing efforts while being mindful of community values and needs. This focus on collaboration contributes to more effective marketing strategies and community engagement.