Kevin Rodrigo
About Kevin Rodrigo
Kevin Rodrigo is an Account Executive at Cumulus Media, where he has worked since 2014. He previously served as a Direct Account Manager at Trane and holds a Master's Degree in Civil Engineering from Rensselaer Polytechnic Institute.
Work at Cumulus Media
Kevin Rodrigo has been employed at Cumulus Media as an Account Executive since 2014. In this role, he focuses on developing marketing strategies that leverage four media properties in the New York City area. He collaborates with a variety of clients, including local restaurants, car dealerships, and a nationally distributed cold remedy brand. His work involves creating engaging marketing initiatives that enhance brand messaging and consumer engagement.
Previous Experience at Trane
Prior to his tenure at Cumulus Media, Kevin Rodrigo worked at Trane as a Direct Account Manager from 2010 to 2014. During his four years at Trane, he was based in Long Island City, NY. His responsibilities included managing client accounts and developing strategies to meet customer needs within the HVAC industry.
Education and Expertise
Kevin Rodrigo earned a Master’s Degree in Civil Engineering from Rensselaer Polytechnic Institute, where he studied from 2006 to 2011. His educational background has equipped him with analytical and problem-solving skills that he applies in his current role in marketing and account management.
Marketing Strategies and Client Engagement
In his role as Account Executive, Kevin incorporates a 360-degree approach to projects, which enhances brand messaging and consumer engagement. He utilizes various marketing elements, such as on-air or online contests, onsite activations, and personality endorsements, to create effective client partnerships. This multifaceted strategy aims to maximize the impact of marketing campaigns across different platforms.