Kevin Schmerse
About Kevin Schmerse
Kevin Schmerse serves as the Director of Sales at Cumulus Media, where he has worked since 2017, leading a team in the Greater Salt Lake City Area. He has a strong background in sales and marketing, with expertise in digital advertising solutions and a commitment to continuous learning.
Work at Cumulus Media
Kevin Schmerse has served as the Director of Sales at Cumulus Media since 2017, contributing to the company's operations in the Greater Salt Lake City Area for seven years. In this role, he leads a team of Local Sales Managers and Account Executives, focusing on delivering innovative radio and digital advertising solutions. Additionally, he has held the position of General Sales Manager at Cumulus Media since 2014, accumulating ten years of experience in this capacity. Schmerse works closely with the General Manager to develop unique cross-platform campaigns that enhance the company's advertising offerings.
Education and Expertise
Kevin Schmerse studied at Salt Lake Community College from 1984 to 1986. He has also pursued continuous education, completing courses through BYU Online. In 2020, he attended Harvard Business School, where he completed a program in Financial Accounting over eleven months. Schmerse has developed strong expertise in areas such as SEO, SEM, social media, and programmatic sales, which he leverages to enhance advertising strategies and reach diverse audiences.
Background
Before joining Cumulus Media, Kevin Schmerse worked at Bonneville International as a Senior Account Executive from 2004 to 2013, gaining nine years of experience in sales. His background includes a commitment to continuous learning and improvement, which has informed his approach to sales and marketing in the media industry. Schmerse's educational journey began at Skyline High School, where he laid the foundation for his future studies and career.
Achievements
Throughout his career, Kevin Schmerse has demonstrated a commitment to leveraging the latest technologies and platforms to enhance advertising offerings. His leadership at Cumulus Media has involved guiding teams in developing innovative solutions that meet the evolving needs of clients. Schmerse's focus on cross-platform campaigns has contributed to the effectiveness of the company's marketing strategies in the competitive media landscape.