Kj Zabala
About Kj Zabala
Kj Zabala serves as the Promotions Director at Cumulus Media Lehigh Valley, a position he has held since 2019. With extensive experience in promotions and media, he previously worked at Nassau Broadcasting and Connoisseur Media, and possesses strong skills in media buying and event planning.
Work at Cumulus Media
Kj Zabala has served as the Promotions Director at Cumulus Media Lehigh Valley since 2019. In this role, he is responsible for overseeing promotional activities and strategies to enhance the station's visibility and engagement within the community. His experience in media buying and event planning contributes to the effectiveness of promotional campaigns. Zabala's current position builds on his extensive background in radio advertising.
Previous Experience in Promotions
Before joining Cumulus Media, Kj Zabala worked as Promotions Director at Connoisseur Media from 2013 to 2019. His earlier role as Promotions Director at Nassau Broadcasting lasted from 2001 to 2013, totaling 12 years in that position. Additionally, he worked at Lincoln Financial Group as Majic 102.7 from 1999 to 2001. This cumulative experience has equipped him with a comprehensive understanding of promotional strategies in the radio industry.
Education and Expertise
Kj Zabala earned a Bachelor of Applied Science (B.A.Sc.) degree in Communication and Media Studies from the University of Florida. His educational background supports his proficiency in media-related fields. He possesses strong skills in media buying, event planning, and social media management, which are essential for effective promotions in the media landscape.
Skills in Media and Event Planning
Kj Zabala demonstrates strong skills in media buying, enabling him to effectively purchase advertising space and time across various media outlets. He has a solid foundation in event planning, showcasing his ability to organize and execute promotional events. His expertise in Adobe Audition allows him to edit and produce audio content, further enhancing his capabilities in radio advertising.
Background in Radio Advertising
Kj Zabala has a comprehensive background in radio advertising, indicating significant experience in creating and managing radio ad campaigns. His roles in various media organizations have provided him with insights into the dynamics of radio promotions and advertising strategies, contributing to his effectiveness as a Promotions Director.