Lisa Watson
About Lisa Watson
Lisa Watson is a digital marketer with extensive experience in advertising sales across various media platforms. She has held multiple roles in project management and sales, including positions at Alex and Ani USA and CUMULUS MEDIA, and founded a successful business during the pandemic.
Work at Cumulus Media
Lisa Watson has been employed at Cumulus Media as a Digital Marketer since 2023. Her role involves developing and implementing digital marketing strategies to enhance brand visibility and engagement. Cumulus Media operates in the media industry, focusing on radio and digital platforms. Watson's position is hybrid, allowing her to work both remotely and on-site in Rhode Island, United States.
Previous Experience in Advertising Sales
Lisa Watson has extensive experience in advertising sales across various media platforms, including radio, television, events, and print. She served as an Account Executive at WLNE ABC6 from 2008 to 2010 and later worked as an Account Manager at Providence Business News from 2010 to 2011. Additionally, she held the position of Sales Manager and Events Coordinator at Providence Media from 2005 to 2008, contributing to her comprehensive understanding of the advertising landscape.
Project Management Experience
Watson worked as a Project Manager of the Innovation Lab at Alex and Ani USA from 2012 to 2014. In this role, she was involved in research and development for the company, which is known for its retail and jewelry products. Her project management skills were further enhanced through her studies at Bryant University, where she achieved a CPM Certification in 2013.
Educational Background
Lisa Watson studied at Rhode Island College, where she earned a Bachelor of Arts in Communications from 1997 to 2001. She furthered her education at Bryant University, focusing on Project Management, and obtained a CPM Certification in 2013. This educational foundation supports her career in digital marketing and project management.
Entrepreneurial Venture
During the pandemic, Lisa Watson founded a business called The Juice Girl. She successfully grew this venture into a profitable company, demonstrating her entrepreneurial skills and adaptability. After becoming a mother, she returned to her career in advertising sales and is currently focusing on digital marketing campaigns.