Liz Smith
About Liz Smith
Liz Smith is a Creative Services Manager at CUMULUS MEDIA, specializing in innovative revenue strategies and branded content. With extensive experience in creative roles at various media companies, she has developed brand messaging strategies and leads teams in producing diverse content.
Work at Cumulus Media
Currently, Liz Smith serves as the Creative Services Manager at Cumulus Media in Atlanta, Georgia. She has held this position since 2019, contributing to the company's creative direction and strategy. In her role, she specializes in innovative non-traditional revenue and strong branded content initiatives. Liz guides a team of writers, producers, designers, and developers to create custom and spec work, ensuring that the content aligns with the company's goals and audience engagement.
Previous Experience at Emmis Communications
Prior to her current role, Liz Smith worked at Emmis Communications as the Marketing Director from 2016 to 2018. During her two-year tenure in Indianapolis, Indiana, she developed brand messaging strategies that aligned with the sales, programming, and promotions departments. Her work focused on enhancing brand visibility and engagement within the market.
Experience at Veritone One
Liz Smith was the Creative Division Manager at Veritone One from 2015 to 2016, based in Newport Beach, California. In this role, she managed creative projects and contributed to the development of marketing strategies. Her experience in this position helped her refine her skills in brand messaging and team leadership.
Career at iHeartMedia
From 2005 to 2012, Liz Smith worked as the Creative Director at iHeartMedia in the Greater Atlanta Area. Over her seven years in this role, she directed creative teams and oversaw various projects, enhancing her expertise in storytelling and content creation. This experience laid the foundation for her subsequent roles in the industry.
Education and Expertise
Liz Smith studied at The University of Georgia, where she earned a Bachelor of Arts (B.A.) in English Language and Literature. Her educational background supports her strong interpersonal skills in storytelling and directing creative teams. She possesses hands-on writing experience and has oversight of production across various content formats, including audio, digital, web, and video.