Lucinda Wormsbaker
About Lucinda Wormsbaker
Lucinda Wormsbaker serves as the Promotions Director at Warm 98, where she plans and executes promotions and contests. She has a diverse background in broadcasting, having worked as a news anchor and instructor, and has experience in customer service and radio operations.
Work at Cumulus Media
Lucinda Wormsbaker serves as the Promotions Director for Warm 98, a station under Cumulus Media, since 2013. In this role, she is responsible for planning and executing various promotions and contests that engage the audience. She acts as a conduit between programming and sales, ensuring that promotional activities align with the station's objectives. Her experience includes handling customer service duties, contributing to the overall listener experience at Warm 98.
Previous Experience in Broadcasting
Before her current role, Wormsbaker worked as a News Anchor at North American Broadcasting Company Inc. from 2012 to 2013. This position provided her with valuable experience in news reporting within the Columbus, Ohio area. Additionally, she served as an Instructor at the Ohio Center for Broadcasting from 2014 to 2015, where she shared her knowledge of the broadcasting industry with aspiring professionals.
Entrepreneurial Background
Lucinda Wormsbaker founded and owned The Light Fandango Candle Company from 2001 to 2010. This entrepreneurial venture allowed her to gain experience in business management and product development over a nine-year period. Her work in this capacity contributed to her understanding of customer service and marketing strategies.
Education and Expertise
Wormsbaker studied at the International College of Broadcasting, where she earned an Associate of Arts (A.A.) degree from 1991 to 1992. She also completed her secondary education at Middletown High School from 1981 to 1984. Her educational background has provided her with a foundation in broadcasting and communication, which she has applied throughout her career in various radio formats.
Skills and Responsibilities
In her role as Promotions Director, Wormsbaker has developed skills in data entry and scheduling on-air liners. Her experience spans multiple radio formats, including WGRR, Nash FM 94.1, Warm 98, and 96 Rock. These skills enable her to effectively coordinate promotional activities and ensure smooth operations within the station.