Marlene Herrera
About Marlene Herrera
Marlene Herrera is a Promotions Assistant at CUMULUS MEDIA and an Events and Tour Manager at a private company, both roles she has held since 2019. She has a background in event marketing and consumer interaction, with previous experience at various media and corporate organizations in the Dallas/Fort Worth area.
Work at Cumulus Media
Marlene Herrera has been employed at Cumulus Media as a Promotions Assistant since 2019. In this role, she operates within the Dallas/Fort Worth area, contributing to the company's promotional efforts. Her responsibilities include planning and executing promotional events that engage consumers and enhance brand visibility.
Current Role as Events and Tour Manager
In addition to her position at Cumulus Media, Marlene Herrera has served as an Events and Tour Manager at a private company since 2019. Her role focuses on managing events and tours, where she applies her expertise in event planning to create engaging consumer experiences.
Education and Expertise
Marlene Herrera studied at The University of Texas at Arlington from 2011 to 2015, earning her degree over the course of four years. She specializes in creating experiential consumer interactions through event planning, which has been a significant aspect of her career in various roles.
Professional Background
Marlene Herrera has a diverse professional background in the media and event planning sectors. She began her career as an intern at CBS Radio in 2014 and has held various positions, including Event Marketing Coordinator at Lyft and Promotions Assistant at iHeartRadio. Her experience also includes working as a Lease End Specialist at American Honda Finance Corporation and a Social Media Editor at Univision Communications Inc.
Collaboration and Marketing Strategies
Marlene actively seeks new collaboration opportunities to enhance creative marketing strategies. Her work in promotions and event management reflects her commitment to developing innovative approaches that engage audiences and promote brand initiatives.