Mike Lacey
About Mike Lacey
Mike Lacey is a Business Development Manager at CUMULUS MEDIA, where he has worked since 2017. He has extensive experience in sales and marketing across various media and technology sectors, having previously held positions at NPR, The Tennessean, and Dell.
Current Role at Cumulus Media
Mike Lacey serves as the Business Development Manager at Cumulus Media, a position he has held since 2017. In this role, he oversees reporting for on-air radio and digital marketing initiatives. He collaborates with cross-functional teams to develop marketing content, focusing on enhancing the company's outreach and engagement strategies.
Previous Experience at NPR and Nashville Public Radio
Prior to his current role, Lacey worked at NPR as a Corporate Enterprise Account Executive from 2009 to 2012. He also held a position at Nashville Public Radio Strategic Support during the same period. His experience in these roles contributed to his expertise in business development and client relations.
Background in Sales and Marketing
Lacey has a strong background in sales and marketing, having worked at The Tennessean from 1999 to 2002 in various sales roles. He also served as a Corporate Support Representative at WPLN FM 90.3-Nashville Public Radio from 2007 to 2009. His experience includes developing marketing strategies across multiple digital channels, including SEM, SEO, and social media.
Educational Qualifications
Mike Lacey studied at Tennessee State University, where he earned a BA/BS in Business Administration and Social Work from 1994 to 1999. His educational background provides a foundation for his expertise in business development and marketing strategies.
Technical Skills and Language Proficiency
Lacey has expertise in deploying SharePoint strategies and Microsoft technologies. He is proficient in both Spanish and English, which enhances his ability to communicate effectively with a diverse client base. His technical skills are complemented by a strong background in IT and enterprise training solutions.