Mike Mcdonald
About Mike Mcdonald
Mike McDonald serves as the Promotions Director for WZPL, WNTR, and WXNT at Cumulus Media in Atlanta, Georgia. He has over six years of experience in promotions and marketing, along with a background in event planning and communications.
Current Role at Cumulus Media
Mike Mcdonald serves as the Promotions Director for WZPL, WNTR, and WXNT at Cumulus Media. He has held this position since 2018, contributing to the promotion and marketing strategies of these radio stations in Atlanta, Georgia. His role involves overseeing promotional activities, coordinating events, and enhancing audience engagement through various marketing initiatives.
Experience at Entercom
In addition to his role at Cumulus Media, Mike Mcdonald has been working as the Assistant Promotions Director at Entercom since 2018. He has been based in Philadelphia, Pennsylvania, where he has focused on developing promotional campaigns and strategies to increase listener engagement and brand visibility for the radio stations under Entercom.
Previous Positions and Work History
Mike Mcdonald has held various positions prior to his current roles. He worked at Walt Disney World as a Recreation Host for four months in 2010 and as an Attractions Host from 2009 to 2010. Additionally, he served as a Membership and Chapter Services Associate at Kappa Delta Pi for two months in 2018 and as a First Year Seminar Student Instructor at Western Michigan University for eight months in 2013.
Educational Background
Mike Mcdonald studied at Cass Technical High School from 2004 to 2008. He then attended Western Michigan University, where he earned a Bachelor of Arts degree in Communication from 2008 to 2014. His education has provided him with a strong foundation in communication, which he applies in his marketing and promotions work.
Skills and Specializations
Mike Mcdonald possesses expertise in marketing, with a specialization in promotions for radio stations. He has a strong background in event planning and communications, particularly in engaging college students. He has facilitated educational and developmental programs and workshops aimed at collegiate audiences, showcasing his ability to connect with younger demographics.