Mike Romano
About Mike Romano
Mike Romano serves as the Marketing & Promotions Director and Digital Campaign Coordinator for Lite 105 / WPRO at Cumulus Media, where he has worked since 2019. He has a background in marketing and promotions, having previously held various roles within Cumulus Media and completed a Professional Certificate in Music Marketing from Berklee College of Music.
Work at Cumulus Media
Mike Romano has been employed at Cumulus Media since 2017, currently holding the position of Marketing & Promotions Director and Digital Campaign Coordinator for Lite 105/WPRO. He has been in this role for five years, contributing to the station's marketing strategies and promotional activities. Prior to his current position, he served as a Promotions Coordinator for one year and as an Assistant to the Regional Business Manager for eight months. His responsibilities include managing promotional campaigns and overseeing digital marketing initiatives.
Education and Expertise
Mike Romano studied at Berklee College of Music, where he focused on Music Business and earned a Professional Certificate in Music Marketing from 2018 to 2019. He also attended Roger Williams University, studying Marketing from 2014 to 2018. His educational background provides him with a strong foundation in both marketing principles and the music industry, which he applies in his current role.
Background
Before joining Cumulus Media, Mike Romano gained experience as a Marketing Intern at Zayn Butler for five months in 2018. He also worked as a Marketing and Promotions Intern at Hot 106, where he developed skills in promotions and marketing strategies. His early career experiences contributed to his understanding of the marketing landscape in the media industry.
Achievements
During his tenure at Cumulus Media, Mike Romano has successfully managed the complete rebrand of WWLI-FM Lite 105, which included the development of a new logo, brand guide, and website. He created and executed promotional campaigns for major clients, generating over $100,000 in advertising revenue. Additionally, he increased the station's subscriber database to over 11,000 through effective management of digital communications.
Digital Marketing Initiatives
In his role as Digital Campaign Coordinator, Mike Romano serves as the website captain for lite105.com. He oversees all digital contesting and promotions for both Lite 105 and WPRO, ensuring that marketing efforts align with the stations' goals. His work in digital marketing includes managing weekly e-blasts that provide updates, contests, and promotions to the audience.