Nicola (Nic) Merenda
About Nicola (Nic) Merenda
Nicola (Nic) Merenda serves as the Vice President and Market Manager at Cumulus Media, where he has worked since 2017. He has extensive experience in sales and management across various media and marketing sectors, contributing to significant revenue growth and the development of strong customer relationships.
Current Role at Cumulus Media
Nicola Merenda serves as Vice President and Market Manager at Cumulus Media, a position held since 2017. In this role, Merenda manages a six-station radio cluster in Topeka, Kansas. Under her leadership, she achieved a 26.5% increase in EBITDA within the first 18 months. Her responsibilities include overseeing sales strategies and diversifying the broadcast sales portfolio to incorporate event sponsorship, digital media solutions, and e-commerce opportunities.
Previous Experience in Broadcast Media
Merenda has extensive experience in the broadcast media sector, having held various roles at notable companies. She worked at CBS Radio as Local Sales Manager and Digital Sales Manager from 2005 to 2006. Prior to that, she served as General Sales Manager at Entercom from 2009 to 2012. Additionally, she was a Local Sales Manager at Emmis Communications and held multiple positions there, including Director of Market Development and Director of New Business Development.
Sales and Marketing Background
Nicola Merenda has a diverse background in sales and marketing across multiple industries. She worked at Clear Channel Media + Entertainment as Vice President of Sales from 2012 to 2014. Her experience also includes roles at MillerCoors as Chain Account Manager and at Coca-Cola Bottling Company of Chicago as Senior Chain Sales Account Executive. This multifaceted experience has equipped her with skills in developing strong customer relationships and converting sales teams into elite selling units.
Education and Academic Background
Merenda completed her high school education at Maine Township High School East, graduating in 1984. She pursued higher education at the University of Illinois at Urbana-Champaign, where she studied Accounting and Finance for three years. Additionally, she earned a Bachelor of Science degree in Marketing from DePaul University, completing her studies there from 1989 to 1994.
Achievements in Sales Management
Throughout her career, Nicola Merenda has been recognized for her ability to develop strong sales teams and drive revenue growth. She has led efforts to enhance sales strategies and expand market reach, particularly in new markets with innovative products. Her leadership has consistently resulted in improved sales performance and operational efficiency across various organizations.