Patty Hixson
About Patty Hixson
Patty Hixson is a seasoned Market Manager with over 33 years of experience in the radio industry, currently working at Cumulus Media since 2013. She has held various leadership roles, including Vice President/General Manager for multiple radio stations and has been actively involved in community organizations.
Work at Cumulus Media
Patty Hixson has served as Market Manager at Cumulus Media since 2013. In this role, she oversees the operations and strategic direction of the radio stations within her market. Her extensive experience in the radio industry, spanning over 33 years, contributes to her effective management and leadership. Hixson's tenure at Cumulus Media has allowed her to implement initiatives that enhance station performance and community engagement.
Previous Experience in Radio Management
Before her current role, Patty Hixson held the position of Vice President/General Manager for KMJ-AM, KMGV-FM, and KSKS-FM. She also served as Senior Vice President/General Manager for Peak Broadcasting in Fresno, CA. Additionally, she worked as Senior Vice President/Marketing Manager for a CBS Radio-owned cluster in Fresno, which included Spanish language stations. Her diverse roles have provided her with a comprehensive understanding of radio operations and marketing.
Education and Expertise
Patty Hixson studied at California State University, Fresno, where she gained foundational knowledge that supports her career in the radio industry. She graduated with honors from Reedley High School in Reedley, CA. Her educational background, combined with over three decades of professional experience, positions her as an expert in radio management and marketing.
Community Involvement
Patty Hixson has been an active member of the Fig Garden Rotary Club for over 26 years, demonstrating her commitment to community service. She has also been involved with the California State University-Fresno's Bulldog Foundation for 22 years, contributing to the support of educational initiatives. Additionally, she serves as a Board Member of the Greater Fresno Area Chamber of Commerce, where she engages with local business leaders.
Personal Life
Patty Hixson resides in Reedley, California, with her husband, Brad. The couple has three sons and one daughter-in-law. Her family life is an integral part of her identity, complementing her professional endeavors in the radio industry and community service.