Payton R.
About Payton R.
Payton R. serves as the Senior Vice President of Sales at CUMULUS MEDIA, where he manages a $155 million national advertising platform and leads new business development initiatives. He has over 15 years of experience in sales and marketing, having held various roles at companies such as Audacy, iHeartRadio, and Una Mas Mexican Grill.
Current Role at Cumulus Media
Payton R. serves as the Senior Vice President of Sales at Cumulus Media, a position held since 2015. In this role, Payton leads the management of a national advertising platform valued at $155 million. Responsibilities include driving revenue through strategic partnerships with agencies and clients, as well as shaping corporate strategy to optimize team operations for enhanced performance. Payton also spearheads new business development initiatives, contributing to the overall growth and success of the organization.
Previous Experience at Audacy, Inc.
Prior to joining Cumulus Media, Payton R. worked at Audacy, Inc. as the Director of National Advertising Sales from 2007 to 2015. During this eight-year tenure in the San Francisco Bay Area, Payton focused on national advertising strategies and sales, enhancing the company's market presence and revenue generation capabilities.
Career at iHeartRadio
Payton R. has a significant history with iHeartRadio, having held multiple roles from 2001 to 2007. Initially serving as the Senior Account Director for four years, Payton transitioned to the position of Local Sales Manager, where responsibilities included managing local sales operations. This experience contributed to a strong foundation in advertising sales and client management.
Marketing Leadership at Una Mas Mexican Grill
Before entering the radio and advertising industries, Payton R. worked as the Director of Marketing at Una Mas Mexican Grill from 1998 to 2001. In this role, Payton was responsible for developing and executing marketing strategies that supported brand growth and customer engagement in the San Francisco Bay Area.
Education in Advertising
Payton R. studied at Menlo College, where a Bachelor of Arts in Advertising was achieved. This educational background laid the groundwork for a successful career in sales and marketing, equipping Payton with the skills necessary to navigate the complexities of the advertising industry.